International MICE Geography Show Russia 2017

25 october – 26 october 2017

Venue: Moscow



Date: October 24, 2017

Venue: Azimut Olympic Hotel Moscow

Address: Olympiyski av., 18/1, Moscow

18:00 - 19:30

Introductory seminar

19:30 -21: 00

Networking cocktail


Date: October 25, 2017

Venue: The Ritz-Carlton, Moscow

Address: Tverskaya str., 3, Moscow

09:00 - 9:50

Registration of participants

10:00 -14: 00

Individual meetings of exhibitors and hosted buyers*


11:00 - 14:00


Educational program Buyers Lounge**

14:00 - 14:50


15:00 - 18:00

Individual meetings of exhibitors and hosted buyers *


15:00 - 18:00


Educational program Buyers Lounge** 

18:00 - 22:00


* On preliminary appointment in the online account

**Only for hosted buyers, corporate buyers and TMC representatives, MICE and event agencies that have registered for the workshop

Speech topics of Buyers Lounge 

11:00 -14: 00

15:00 -18: 00

An event not for the sake of the event: how to measure and to increase ROI of a corporate training or an event

Sergey Armishev, General director of Special Pro Agency

Linguistic support of international events: how to make foreign participants feel comfortable

Vladimir Shebanov, development director of Roid Translation Agency

XYZ: efficient approaches to event planning for different generations of employees

Anna Nazyrova, manager, corporate service department, EY Kazan

Soul-stirring marketing

Anton Vert, founder and CEO of VertComm ltd

What to give partners and customers as a present this year? Best sellers, novelties, cases. Touching is allowed!

A night at a hotel: secrets of hotel booking for business trips and events during FIFA 2018

Julia Manuilova, general manager of City Travel


Date: October 26, 2017

Venue: Museum of Russian Impressionism 

Address: Leningradsky prospekt, 15 bld 11, Moscow

09:00 - 10:00



Hall I (simultaneous interpreting)

10:00 - 11:30 

Make MICE Wise

Study cultural differences for organizing successful events

Ganessan Suppiah, Regional Director of Sales UK & Ireland, Nordic and Russia, Worldhotels

Consumer trends. Travel & MICE as an impressions industry


- Global consumer trends, the way they affect the consumer market of goods and services. The way these trends affect the Travel & MICE industry.

- Impressions industry concept and its manifestation in the current trends in individual and business travel. What do Russian travellers value?

- Results of GfK and ACTE research. Travel & MICE market in the eyes of buyers and providers.


Collaboration era: sport in museums, lecture parties, races at conferences

Dmitry Saveliev, Deputy head of the Direction of Educational Programs in Culture and Art


Panel discussion

11:30 - 12:15


12:15 - 14:00

More than just an event... charity in MICE

Evgeniya Solovtsova, communications manager Merck 

- Is it possible to include charity projects into event program?

- Is our society ready for it?

- The way any event manager or a MICE agency may become between event participants and those who need help

- Where to draw ideas from?


The way to solve your business tasks with business events

Maria Smirnova, head of marketing department of Sivantos GmbH representative office

- A big idea, how to choose the right topic that will keep the customers interested

- Event branding and naming

- Promotional campaign: how to get a big effect of a small budget

- Sponsor integrations and whether partners are needed at a business event

- Event efficiency: how to set the right goals and to assess the result


An ideal size 90/60/90 or F&B secrets for events


Up in the air: a plain talk with the crew


Hall II (in Russian, without simultaneous interpreting)

Skills you need


Old things in a new light: the art of presentations

Aleksey Burba, presentations consultant

1. The components of a successful presentation

Product, structure, presentation, screens

2. Goal-setting

Why some goals help and others do not, although they look correct from the point of view of the business

3. Emotional structure

The difference of history from a history book. And how to use it in presentations

4. The algorithm of structure compilation

How to make fewer mistakes and to prepare the speech scenario quicker

5. Argumentation

How long you should talk about the product. How and what with to appeal.

7. Screen design

Why it is important. And what to do to make it better.

8. What does the audience really want?

The art of public speaking

Data: October, 26, 2017 года 

Venue: S.H.E.L.K

Savvinskaya naberezhnaya 12, bld 10G, Moscow

18:30 – 22:00 

«MICE Dream» Gala Dinner***


*** On preliminary invitation
 of the organizers



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